Optimizing Advertising Placement

Judicious advertisement placement strategies to successfully promote your website at the least cost, with the best results.

It's obvious that attracting visitors to your website is essential if you hope to make an income. The more people you attract, the greater your sales potential becomes. However, many website owners think that getting a high ranking in the search engines is their only avenue of gaining traffic. Search engine rankings are certainly essential to your ultimate success. Lots of good content, relevant to your subject area, assures regular indexing, helping bring targeted traffic to your site.

One often underestimated, but major component for promoting your website is through careful advertisement placement, both on your site and around the web. Let's see just how proper advertisement placement can help your bottom line.

Let's say you sell vitamin and mineral supplements on your site. You have a page which contains an article on anti-aging skin care. Good advertisement placement practices dictates that the ads which appear to the right of the article text should target the needs of the person reading that article. For example, affiliate ads for wrinkle-reducing creams, collagen creams and exfoliants are all products the reader may be interested in.

You can also place links within your article which point to your own product store. For example, your article details the benefits of antioxidants and particular supplements. Create a hyperlink which the reader can follow to your supplemental formula to address those issues.

Use a small pop-up window, showing the product, price and full description, along with an 'add to my cart' button. This keeps your reader on the same page, where they may find another product of interest. This is good advertisement placement which maximizes your chances of making a sale. Practicing this strategy of highly targeted advertising is far more effective than random placement of ads throughout your site, as it optimizes every page on your site.

A links or resources page can also pay handsomely. While most of the links will point to informational resources, categorizing allows you to also point to affiliates, as well as other articles on your own site. Using the example of the vitamin and supplement vendor, you might have a number of categories, such as 'Health Conditions', under which you have links to informational sites, such as WebMD or .edu sites, and another entitled 'Dietary Considerations', and so on.

At the bottom of your links page, the last category might be 'Other Articles of Interest', where you list articles both external and internal. For external links, arrange an affiliate relationship whereby visitors who buy from that site brings you a commission. This is a subtler form of advertisement placement which allows you to earn money without 'beating your customer over the head' with a clutter of obvious ads. Choose all your links and ads carefully, ones which lead your visitor to quality sources you can endorse in good faith.

This reflects well on you! A careful plan of advertisement placement can boost your traffic and sales tremendously, at little cost. Quality and relevance is the key!

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