Web crawlers are an important search engine page ranking tool and essential for search engine placement. Surveys have shown that when potential customers want to find a website for information, or to purchase a product or service, they do this in one of three ways. They may have heard about the site from a friend or read about it in an article. They may find the site by clicking a link found on another site. But the most popular option by far, is to use a search engine. In fact, 90% of Internet users find what they are looking for using a search engine. Since it's the search engine placement that ultimately brings a prospect to your website, it is imperative that you have an understanding of how search engine placement works and how they decide what information to display. When you submit your website to a search engine it will send a robot to index your site. This robot is also known as a spider, a web crawler or an algorithm. This automated program will visit your site, read the contents, read the Meta tags, and follow any outgoing links that you may have. The web crawler then reports this information back to a data bank where the information is indexed and stored. The spider will also do the same for any sites that you have linked to. It will revisit your website periodically to check for additions and changes. The frequency of these return visits will vary from one search engine to another. All search engines employ some sort of ranking system to determine what the website is about and how important each website or web page is. The algorithm varies slightly from one search engine to another. Algorithms analyze the frequency and location of your keywords on the web page. They also look at how your web pages link to other web pages. Using this information, the search engine can determine the subject of your web page and decide how 'important' your website is for search engine optimization. When someone requests a search on a search engine, the web crawler actually searches its database or index to find and return the information. It does not search the web in real time. It will return results to the searcher according to the ranking it has assigned to the pages. Each search engine will rank a page differently because they use different algorithms. But their common goal is to display the most relevant search results at the top of the page. Webmasters need to keep in mind that potential customers will probably only look at the first few listings before making a choice and clicking away from the search results. It really does matter where your site is located in the search results! Keyword research and usage, along with quality content should be every website owner's top priority. The success of your website depends on it. Choosing a Domain Name - Choosing the right domain name can mean the difference between success and failure on the internet. 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It's an effective way to get your service or product noticed. Google is perhaps the best known provider of this service; however, it is not necessarily the most fruitful method - it depends on a number of factors. More >> Advertising Placement - If you are considering monetising your website with advertisements and Google Adsense, consider the positioning of ads and advertising links on your webpages. More >> Google Web Analytics - Google Web Analytics is a perfect way to analyse the traffic trends on your website. This tool provides incredibly detailed information but the best part is that it's free. More >> Web Hosting - There is a whole spectrum of website hosting options open to you, some are free, some are as little as £3 per month, and others are over £20 per month. In this business, as in any business, you get what you pay for, so think carefully before signing up for free hosting. 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