Writing Newsletters -"How to" TipsWriting newsletters is an easy way to contact customers and keep staff informed, and it's one of the skills a Personal Assistant is expected to have. Newsletters can increase your sales while reducing advertising costs. Research shows that newsletters get four times the readership of adverts or brochures. And customers are seven times more likely to buy from you than an average member of the public. A good newsletter can improve name recognition and brand awareness; establish your authority in your field; and differentiate your business from the competition. When writing newsletters make the layout of your newsletter inviting. If it looks too packed with information it may seem like hard work to read. Break up the copy with plenty of space and keep articles short. Use intriguing titles or ones that suggest the article provides quick and easy shortcuts. Also, use photographs or cartoons on the cover to draw people's attention. 
Choose your articles carefully so that each one promotes the correct image of your company. Decide whether the article is to reflect your expertise, customer care, or some other aspect of your business. If you are not sure which areas are important and of interest to your customers, slip a survey into your newsletter. Involve the reader by asking questions like "how could your business benefit from this advice"? If your newsletter is despatched online, use the free tools at Zoomerang.com to compile your survey. You should start the article writing process by deciding what specific results you want from the article. It may be to introduce a new product or service, or to counteract what a competitor is claiming. Or even to highlight why a customer might be interested in a special offer you have. When writing newsletters note that a good newsletter will have a longer shelf life than adverts and is more likely to be passed around to prospective customers. Get a balance between generic articles that would be of interest to your wider client base and those specifically about your products and services. Do not waste effort and space producing articles that are unrelated to your field. Also check that the views expressed in the articles are not likely to offend your customers. Profiling a customer can show examples of how your product or service is used. It can also show the results your services can produce; why someone would purchase from you; and what they are planning to do in the future with your assistance. If they are prestigious clients, the article will give a positive reflection of your business, as well as providing clients with some free PR. Generate new leads by offering a free subscription to your newsletter on your business's marketing materials - this is one of the significant benefits of writing newsletters. Emphasize the news content and useful advice, and how it could benefit your prospective customer. Only a few people who sign up for newsletters are time wasters. It's possible that as many as 80% could be converted to customers within six months. Without the constant contact that the newsletter offers they could drift into the arms of competitors. Use short sentences and keep your copy as simple and jargon free as possible.
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