by Cheryl Allsopp
(Christchurch, New Zealand)
If you have regular contact with your boss's customers/clients have an old fashioned contacts card system on your desk where they are filed alphabetically. Each time they call you, discreetly probe them for personal information i.e children they have (names and ages etc), holidays they are about to take, recent events in their life etc. Write these down on the back on the contact card for that particular customer/client and then next time they call you can ask them how Jack and Jill (their children) are and did they enjoy their trip to Sydney etc. It adds a personal touch and customers/clients will love you for it.
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